Blog

Have you noticed lately that in a crowded room, almost half of the people own a coffee machine? Have you realised how many more households have a coffee machine in their kitchens in 2011 compared to the 90s? There is something going on and we love it. Known to some as coffee culture or café lifestyle, coffee and coffee machine are slowly but surely taking over the world as we know it.

Why do people love coffee so much that they will quite easily go out and buy a coffee machine so that they can make their favourite beverage at home? There are many reasons for this recent phenomenon, ranging from peer pressure to basic need!

One of the main reasons the coffee machine revolution is taking place comes down to a substantial one. By that I mean caffeine; what it does for people and what it means to them. In our busy crazy world there are a lot of people out there who simply cannot do without their daily caffeine fix. Their bodies have become so reliant on their daily coffee intake that the thought of going without it is a scary one. Hence the increase of coffee machines at home. Like anything else you actually need, coffee has been promoted to a daily requirement on many people’s lists. We’re not talking chocolate or wine here. We’re talking coffee and that fact that people need the stuff to function normally. So, having a coffee machine in their very own kitchens gives them that extra security of guaranteeing their bodily demands are met every day.

Another factor that has contributed significantly to the amount of personal coffee machines out there is culture. Here we mean culture in terms of popular, shared values and practices that characterise a group. Coffee culture, for want of a better term, is the theory behind the practice of coffee machines ownership. How can coffee be a culture, you might ask? Well, it’s not the coffee bean itself we are talking about. It is the coffee beverage, how it is consumed and via which vessel; where it is consumed and other activities that are associated with its consumption that make coffee a culture.

I’m sure you have heard people discussing the art of coffee drinking, or even noticed this as a book title in a bookshop. Coffee, coffee drinking and coffee brewing have all entered the world of the fashion conscious who care how people view them and why. A coffee cup in hand and a coffee machine in the kitchen have now become status symbols. Coffee says something about the person drinking it as much as a mini skirt does about the person wearing it. People drink coffee or are made sure they are seen drinking coffee to give off a certain image of who they are and what their lifestyles entail.

So, a combination of caffeine, culture and cool factor are what has made the coffee machine revolution an unstoppable even in our society. As far as we can asses, this may not yet be a world-wide occurrence however it certainly is on the way to being one. People have realised that instant coffee is not coffee, nor does it comply with the strict criteria of the coffee-conscious out there. Yes, a coffee machine equates with a particular type of power these days – a personal type which one has over the seemingly decreasing energy supplies as they are sucked out of the atmosphere. It is our way of fighting back and saying, yes we can! With a coffee machine at home anything is possible and nothing is too much!!