Rainforest Alliance Certified Coffee
‘‘When you sit back with a good cup of coffee you are engulfed in the aroma, the taste, the acidity, and body of the brew. You take in all the dimensions of the cup – yet this is only the surface. Swirling beneath are worlds within worlds of culture, custom, ecology, and politics. All of the major issues of the twenty-first century – globalization, immigration, women’s rights, pollution, indigenous rights, and self-determination – are being played out through this cup of coffee in villages and remote areas around the world.’
– Dean Cycon
Drinking a cup of coffee these days can be a loaded dice; do you choose organic, fair-trade, shade-grown, bird-friendly, single origin, decaffeinated, locally grown…or do you just have your usual? And if you do choose your usual coffee, will the rest of your day be riddled with guilt?
Question: didn’t you turn on your coffee machine and decide to make a cup of coffee to relax, focus, kick back, unwind, get going and feel good…?
So why are Rainforest Alliance certified coffee beans the best bet, in my opinion? Why do they tick all the above boxes and still feel like your usual, without giving you a guilt headache?
Rainforest Alliance Certified coffee beans put all the politics of coffee into one highly drinkable cup of coffee. When you buy, brew and serve Rainforest Alliance Certified coffee beans you have a guarantee of quality. You can trust that the highest social and economic standards were considered and applied, from the farming to the roasting of the beans. Let’s face it, in today’s world it is practically impossible to cover all your bases all of the time, without being plagued with thoughts of people, out there and everywhere, who are far worse off than you are. If you were to truly contemplate the political grind of the coffee beans that came to be in the coffee machine that brewed your coffee, I guarantee most of you wouldn’t drink coffee at all…but then what an awful world this would be!
The solution? Rainforest Alliance Certified coffee beans. More and more trusted companies and cafes are now considering Rainforest Alliance Certified coffee, as they pull the handles of their coffee machines towards a better tomorrow.
How it works
Farmers that harvest Rainforest Alliance Certified coffee beans have made a true commitment to protecting not only the rights of their own and their neighbours’ livelihoods, but the rights of the flora and fauna that cohabitate in the environments that comprise their farms. They need to abide by strict standards set by the Sustainable Agriculture Network, which guides them both socially, economically and environmentally towards a sustainable future for all. The Sustainable Agriculture Network is coordinated by the Rainforest Alliance.
What you can do
Reduce your footprint and buy the frog print when you buy your next batch of coffee beans. Your coffee machine, coffee cup and coffee drinking partners will all love you for it.
Remember to check out the Rainforest Alliance website when you get a moment – perhaps on your next coffee break?