Ethical trade means that we pay farmers and coffee-growing communities a significant margin above the fair trade price in return for a premium product. This, in turn, gives them the means to invest in their farms, resulting in further increases in quality. It’s a process of continual improvement.
The benefits of fair trade stretch far beyond just the farmer growing the coffee. It runs through the entire production of coffee chain, as well as the wider coffee beans -growing community. Ethical trade ensures that improvements are sustainable and benefits are shared throughout the community.
It takes many more pepole to produce small batch, speciality coffee than it does to turn out commodity coffee.